Roofing Lead Generation
Consistent roof repair and replacement leads for roofing contractors — at $55 to $85 per lead, delivered straight to your phone.
98 Leads At $69 Per Lead
Numbers from a roofing client we run ads for. Same system we would build for you.
| Month | Ad Spend | Leads | Cost Per Lead |
|---|---|---|---|
| Month 1 | $2,000 | 30 leads | $67/lead |
| Month 2 | $2,300 | 34 leads | $68/lead |
| Month 3 | $2,500 | 34 leads | $74/lead |
Everything We Handle For You
A simple done-for-you system. We build the pages, run the ads, track the leads, and report the numbers.
Discovery Meeting
We sit down, learn your business, and pick the offer that actually sells before we spend a dollar.
Website & Landing Page
We build the pages your ads send traffic to so visitors turn into real roofing leads.
Ad Creative & Shoot
We shoot real photos and videos from your jobs and turn them into ads homeowners stop scrolling for.
Ad Management
We launch, manage, and optimize your campaigns every week so the numbers keep improving.
Lead Follow-Up
Leads go straight to your phone with text and email follow-up so no opportunity slips through the cracks.
Tracking & Reports
Every lead is tracked through software you can access, plus plain-English weekly reports on spend, leads, and cost per lead.
Roofing Jobs We Generate Leads For
We build one campaign per money-making service instead of one vague “roofing” ad.
What Roofing Leads Actually Cost
Cost per lead is not one number. It changes by the job you're advertising. Here is the range we typically see across roofing campaigns.
| Project Type | Typical Cost Per Lead | Average Job Value | Why It Matters |
|---|---|---|---|
| Roof replacement | $55 – $90 | $12k – $25k | Highest ticket. One signed job usually pays for several months of ads. |
| Roof repair | $25 – $45 | $600 – $2,500 | Cheapest leads to generate and the fastest way to fill a slow week. |
| Storm & hail damage | $35 – $70 | $8k – $20k | Seasonal spikes. We scale budget hard in the days after a storm. |
| Metal roofing | $60 – $110 | $18k – $40k | Smaller audience, longer sales cycle, but the biggest average job value. |
| Flat / commercial | $70 – $120 | $10k – $50k | Fewer leads per month, but property managers book repeat work. |
| Gutters & add-ons | $18 – $35 | $900 – $3,500 | Great filler work and an easy upsell on roofs you're already quoting. |
Ranges are based on campaigns we have run for roofing contractors. Your actual cost per lead depends on your market, season, offer and how fast you follow up.
From Shared Leads To 98 Exclusive Leads
How one roofing contractor replaced purchased leads with their own campaign.
The problem
A residential roofing contractor came to us leaning almost entirely on referrals and a lead-selling service. The purchased leads were shared with three other roofers, close rates sat under 10%, and there was no way to predict how many jobs would land in a month.
What we built
We shot real footage on their crew's job sites, built a dedicated roof inspection landing page, and split the budget into separate campaigns for replacement, repair and storm damage instead of one generic roofing ad.
The result
Over roughly two months they spent $6,800 and generated 98 exclusive leads at $69.58 each. Repair campaigns pulled leads under $40, replacement campaigns landed in the $80s, and every lead went straight to their phone with automatic text follow-up.
What changed for them
They stopped buying shared leads entirely, kept crews booked through the slower months, and now know roughly how many estimates a given ad budget will produce before they spend it.
“Daniel was really easy to work with. Amazing communication, really helped our roofing company get bigger and more jobs. 10/10. I would recommend dnlgrow to anyone looking to expand or simply get more work. ”
Questions Roofers Ask
Straight answers on cost per lead, lead quality and timelines.
What does roofing lead generation cost?
Two numbers matter: your ad budget and our management fee. Most roofing clients start around $2,000 to $4,000 a month in ad spend. At the $35 to $70 per lead range we typically see in roofing, that puts 25 to 70 leads a month in your pipeline.
What is a good cost per lead for a roofing company?
For roof repair and replacement we usually see $55 to $90 per lead, and our campaigns tend to land in the $35 to $70 range. With average job values in the thousands, one signed roof replacement often pays for the whole campaign.
Are the roofing leads exclusive to me?
Yes. We do not sell shared leads or resell the same homeowner to multiple roofers. Leads come into your ad account and your CRM, and they belong to you.
How fast will leads start coming in?
Setup takes about a week: landing page, CRM, automations, creative and campaign launch. Most roofing clients see their first leads within 7 days of going live.
Do you work with roofers outside Portland?
Yes. We are based in Portland, Oregon and run roofing campaigns for contractors across the United States.
Want Roofing Leads Every Week?
Book a free strategy call and we'll map out your roofing campaign before you spend a dollar.