HVAC Lead Generation
Consistent heating, cooling, AC repair and furnace replacement leads for HVAC contractors — at $50 to $90 per lead, delivered straight to your phone.
94 Leads At $77 Per Lead
Numbers from an HVAC client we run ads for. Same system we would build for you.
| Month | Ad Spend | Leads | Cost Per Lead |
|---|---|---|---|
| Month 1 | $2,000 | 28 leads | $71/lead |
| Month 2 | $2,400 | 32 leads | $75/lead |
| Month 3 | $2,800 | 34 leads | $82/lead |
Everything We Handle For You
A simple done-for-you system. We build the pages, run the ads, track the leads, and report the numbers.
Discovery Meeting
We sit down, learn your business, and pick the offer that actually sells before we spend a dollar.
Website & Landing Page
We build the pages your ads send traffic to so visitors turn into real HVAC leads.
Ad Creative & Shoot
We shoot real photos and videos from your jobs and turn them into ads homeowners stop scrolling for.
Ad Management
We launch, manage, and optimize your campaigns every week so the numbers keep improving.
Lead Follow-Up
Leads go straight to your phone with text and email follow-up so no opportunity slips through the cracks.
Tracking & Reports
Every lead is tracked through software you can access, plus plain-English weekly reports on spend, leads, and cost per lead.
HVAC Jobs We Generate Leads For
We build one campaign per money-making service instead of one vague “HVAC” ad.
What HVAC Leads Actually Cost
Cost per lead is not one number. It changes by the job you're advertising. Here is the range we typically see across heating and cooling campaigns.
| Project Type | Typical Cost Per Lead | Average Job Value | Why It Matters |
|---|---|---|---|
| AC replacement | $60 – $95 | $6k – $14k | Highest ticket. One signed replacement often covers months of ad spend. |
| AC repair | $40 – $70 | $300 – $1,200 | Fastest leads to generate and a great entry point for bigger jobs. |
| Furnace replacement | $55 – $90 | $4k – $10k | Seasonal spike in fall and winter. We scale budget hard when temps drop. |
| Heat pump install | $65 – $110 | $8k – $18k | Smaller audience, longer sales cycle, but strong margins and incentives. |
| Emergency HVAC | $70 – $120 | $500 – $3k | Urgency converts fast. These leads close same-day with quick response. |
| Maintenance plans | $25 – $50 | $200 – $500/yr | Low-cost leads that build a recurring customer base over time. |
Ranges are based on campaigns we have run for HVAC contractors. Your actual cost per lead depends on your market, season, offer and how fast you follow up.
From Shared Leads To 94 Exclusive HVAC Leads
How one HVAC contractor replaced purchased leads with their own campaign.
The problem
A residential HVAC contractor was buying shared leads from two different services. Homeowners were contacted by multiple companies, prices got driven down, and the owner spent more time chasing bad fits than running installs.
What we built
We built separate campaigns for AC repair, furnace replacement and emergency calls, each with its own landing page and offer. Creative featured real technicians, real trucks, and seasonal hooks instead of generic stock photos.
The result
Over three months they spent $7,200 and generated 94 exclusive HVAC leads at $76.60 each. Repair leads came in under $55, replacement leads landed in the $80s, and every lead triggered automatic text and email follow-up.
What changed for them
They cut their lead-buying budget in half, stopped competing on price with five other contractors, and started booking installs from their own pipeline instead of someone else's list.
“We were tired of fighting over the same leads with four other HVAC companies. dnlgrow built us our own funnel and now the leads come straight to us. Best marketing decision we've made.”
Questions HVAC Contractors Ask
Straight answers on cost per lead, lead quality and timelines.
What does HVAC lead generation cost?
Two numbers matter: your ad budget and our management fee. Most HVAC clients start around $2,000 to $4,000 a month in ad spend. At the $50 to $90 per lead range we typically see in HVAC, that puts 25 to 80 leads a month in your pipeline.
What is a good cost per lead for an HVAC company?
For heating and cooling work we usually see $50 to $120 per lead depending on the service, and our campaigns tend to land in the $50 to $90 range. With average job values in the thousands, one signed replacement often pays for the whole campaign.
Are the HVAC leads exclusive to me?
Yes. We do not sell shared leads or resell the same homeowner to multiple HVAC companies. Leads come into your ad account and your CRM, and they belong to you.
How fast will leads start coming in?
Setup takes about a week: landing page, CRM, automations, creative and campaign launch. Most HVAC clients see their first leads within 7 days of going live.
Do you work with HVAC contractors outside Portland?
Yes. We are based in Portland, Oregon and run HVAC campaigns for contractors across the United States.
Want HVAC Leads Every Week?
Book a free strategy call and we'll map out your heating and cooling campaign before you spend a dollar.