Facebook Ads vs Google Ads for Service Businesses

Google Ads capture people who are already searching. When someone's AC breaks or they need an emergency plumber, they go to Google first. That makes search incredibly powerful for urgent, high-intent jobs.

The downside is cost. In competitive trades, a single click can cost $30 to $80. You are also bidding against national lead aggregators with deeper pockets, which can make it hard to stay profitable on a small budget.

Facebook and Instagram ads create demand instead of waiting for it. You put a compelling offer in front of homeowners in your service area before they start comparing options. That is why paid social works so well for visual trades like painting, landscaping, detailing, and remodeling.

For most service businesses, the best strategy is to start with paid social and fast follow-up. Once the pipeline is steady, add Google Ads to capture the high-intent searches you are already missing.